[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.univel.cz\/proc-je-umistena-ppc-reklama-seznam-misto-aby-se-pouzily-google-nakupy-virtualniho-prostoru\/#Article","mainEntityOfPage":"https:\/\/www.univel.cz\/proc-je-umistena-ppc-reklama-seznam-misto-aby-se-pouzily-google-nakupy-virtualniho-prostoru\/","headline":"Pro\u010d je um\u00edst\u011bna PPC reklama Seznam, m\u00edsto aby se pou\u017eily Google n\u00e1kupy virtu\u00e1ln\u00edho prostoru?","name":"Pro\u010d je um\u00edst\u011bna PPC reklama Seznam, m\u00edsto aby se pou\u017eily Google n\u00e1kupy virtu\u00e1ln\u00edho prostoru?","description":"Dnes ji\u017e internetov\u00e9 vyhled\u00e1va\u010de neslou\u017e\u00ed zdaleka jen k hled\u00e1n\u00ed informac\u00ed. Mnoho z nich nab\u00edz\u00ed i dal\u0161\u00ed slu\u017eby. Jednou z nejpopul\u00e1rn\u011bj\u0161\u00edch &hellip; <a href=\"https:\/\/www.univel.cz\/proc-je-umistena-ppc-reklama-seznam-misto-aby-se-pouzily-google-nakupy-virtualniho-prostoru\/\" class=\"more-link\"><span class=\"more-button\">P\u0159e\u010d\u00edst p\u0159\u00edsp\u011bvek<span class=\"screen-reader-text\">Pro\u010d je um\u00edst\u011bna PPC reklama Seznam, m\u00edsto aby se pou\u017eily Google n\u00e1kupy virtu\u00e1ln\u00edho prostoru?<\/span><\/span><\/a>","datePublished":"2021-02-05","dateModified":"2023-05-15","author":{"@type":"Person","@id":"https:\/\/www.univel.cz\/author\/#Person","name":"","url":"https:\/\/www.univel.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/1fa5b1cbc0125795815d9e30ef12b8bb9be5d358eed11aa2085a8d203d3da2ed?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1fa5b1cbc0125795815d9e30ef12b8bb9be5d358eed11aa2085a8d203d3da2ed?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"univel.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.univel.cz\/wp-content\/uploads\/mu%C5%BE%20s%20grafem%20online%20marketingu_IyeoUC.jpg","url":"https:\/\/www.univel.cz\/wp-content\/uploads\/mu%C5%BE%20s%20grafem%20online%20marketingu_IyeoUC.jpg","height":0,"width":0},"url":"https:\/\/www.univel.cz\/proc-je-umistena-ppc-reklama-seznam-misto-aby-se-pouzily-google-nakupy-virtualniho-prostoru\/","about":["Firmy"],"wordCount":406,"articleBody":"      Dnes ji\u017e internetov\u00e9 vyhled\u00e1va\u010de neslou\u017e\u00ed zdaleka jen k hled\u00e1n\u00ed informac\u00ed. Mnoho z nich nab\u00edz\u00ed i dal\u0161\u00ed slu\u017eby. Jednou z nejpopul\u00e1rn\u011bj\u0161\u00edch je i mo\u017enost bezplatn\u00e9ho z\u0159\u00edzen\u00ed e-mailov\u00e9 schr\u00e1nky, a to obvykle s neomezen\u00fdm prostorem. Jsou zde samoz\u0159ejm\u011b i dal\u0161\u00ed, av\u0161ak ty nejsou tolik vyu\u017e\u00edv\u00e1ny.  Tyto slu\u017eby nav\u00edc zna\u010dn\u011b zvy\u0161uj\u00ed n\u00e1v\u0161t\u011bvnost dan\u00fdch web\u016f, co\u017e je samoz\u0159ejm\u011b hlavn\u00edm c\u00edlem. V\u017edy\u0165 kolik z n\u00e1s pou\u017e\u00edv\u00e1 k vyhled\u00e1v\u00e1n\u00ed Google, av\u0161ak m\u00e1 je\u0161t\u011b starou e-mailovou schr\u00e1nku na Seznamu? Nen\u00ed divu, \u017ee pr\u00e1v\u011b on je st\u00e1le nejpopul\u00e1rn\u011bj\u0161\u00edm vyhled\u00e1va\u010dem v na\u0161ich kon\u010din\u00e1ch. To z n\u011bj v\u0161ak d\u011bl\u00e1 dobr\u00fd c\u00edl pro umis\u0165ov\u00e1n\u00ed pay-per-click reklamy. Sta\u010d\u00ed jen onu str\u00e1nku zobrazit, a hned jich vid\u00edme n\u011bkolik, pokud nem\u00e1me sta\u017een\u00fd dopln\u011bk, kter\u00fd zobrazov\u00e1n\u00ed reklamy zabra\u0148uje. To v\u0161ak p\u0159in\u00e1\u0161\u00ed ot\u00e1zku: pro\u010d je pou\u017e\u00edv\u00e1na jako PPC reklama Seznam? Jist\u011b, je u n\u00e1s nejpopul\u00e1rn\u011bj\u0161\u00ed, av\u0161ak pouze u n\u00e1s. Za hranicemi o n\u011bm prakticky nikdo ani nesly\u0161el. Um\u00edst\u011bn\u00ed reklamy zde je tedy kontraproduktivn\u00ed, pokud chceme expandovat i na zahrani\u010dn\u00ed trh. Zde by se mnohem v\u00edce vyplatily Google n\u00e1kupy prostoru pro um\u00edst\u011bn\u00ed reklamy. P\u0159eci jen, jedn\u00e1 se o celkov\u011b nejpopul\u00e1rn\u011bj\u0161\u00ed vyhled\u00e1va\u010d na sv\u011bt\u011b.  Odpov\u011b\u010f je pot\u0159eba hledat v n\u011bkolika faktorech. T\u00edm prvn\u00edm je cena. \u010c\u00e1stka, kterou bude nutn\u00e9 zaplatit za um\u00edst\u011bn\u00ed reklamy na Seznamu, bude o dost ni\u017e\u0161\u00ed, ne\u017e na Googlu. A pokud nem\u00e1me ambice prod\u00e1vat i do zahrani\u010d\u00ed, pak je jasn\u00e9, \u017ee se n\u00e1kup virtu\u00e1ln\u00edho prostoru zde p\u0159\u00edli\u0161 nevyplat\u00ed. Z\u00e1le\u017e\u00ed tedy na zv\u00e1\u017een\u00ed firmy, co pro ni bude nejvhodn\u011bj\u0161\u00ed. Je pot\u0159eba porovnat p\u0159edpokl\u00e1dan\u00e9 zv\u00fd\u0161en\u00ed v\u00fdnos\u016f s n\u00e1klady, kter\u00e9 bude nutno vynalo\u017eit. Skute\u010dn\u011b se n\u00e1m to vyplat\u00ed? Nebo bude zv\u00fd\u0161en\u00ed zisku tak mal\u00e9, \u017ee by se n\u00e1m vlo\u017een\u00e9 pen\u00edze vr\u00e1tily a\u017e za velmi dlouho? To v\u0161e jsou ot\u00e1zky, na kter\u00e9 je t\u0159eba odpov\u011bd\u011bt. Jinak toti\u017e \u017e\u00e1dn\u00e1 firma \u00fasp\u011bchu zkr\u00e1tka nedos\u00e1hne.                                                                                                                                                                                                                                                                                                                                                                                          3.8\/5 - (9 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Pro\u010d je um\u00edst\u011bna PPC reklama Seznam, m\u00edsto aby se pou\u017eily Google n\u00e1kupy virtu\u00e1ln\u00edho prostoru?","item":"https:\/\/www.univel.cz\/proc-je-umistena-ppc-reklama-seznam-misto-aby-se-pouzily-google-nakupy-virtualniho-prostoru\/#breadcrumbitem"}]}]